In keeping with my commitment to the beyond-my-means Jackson Hole lifestyle, I feed Pepi ridiculously expensive pet food. He seems to like the taste of Innova EVO, but I have to admit, my own taste for that brand has just turned bitter.
Santa Clara, California-based Natura recently changed the design of the EVO bag to include a photograph of the Tetons. Backwards.
The mistake seems to be repeated on several related products, including EVO Large Bites, EVO Red Meat Small Bites, EVO Reduced Fat, EVO Red Meat Large Bites, and EVO Dry Ferret Food. How demeaning to any of the endangered black-footed ferrets who might still call the Tetons home.
What probably happened is that whoever designed the bag decided to flop the Tetons so they better fit the space, or better fit their own misguided visual aesthetic. Or maybe parent company Natura, which also produces “California Natural” and “Karma” organic dog, doesn’t like the way the Grand tilts to the right.
Whatever. Get it right. Put the Tetons on the bag, not the Notets. And while you’re at it, lose little Mr. Bug Eyes. They’re the Tetons, for chrissake. Put a cow dog on there. I might be able to put you in touch with one that will fit your existing color scheme. I can send a portfolio.
Coincidentally, that’s the third time this weekend I’ve seen a reverse image of the Tetons – the other two were 1. On a billboard for a car just west of Eugene and 2. On my father-in-law’s Cabela’s credit card. I started seeing reverse images of the Tetons a couple of years ago and can only conclude it’s done on purpose, perhaps because the Tetons are overused and marketers are trying to come up with a fresher, but still dramatic, image. Still, I find myself staring at the reversed images, wondering how the flipped mountain range would affect ski lines – what if the Ellingwood was a north facing powder run, or the NE face of Owen was a sweet SE corn run?
You’ve opened up a can of worms now Ed!!!
Wouldn’t that be snotet? Fitting for some folk in these parts….
Once again, proving that no matter how disfigured and backward, pictures of the Tetons sell shit.
Also, this sheds light on why William constantly raids your house despite Pepe’s ominous groaning…