Just saw in the Daily that the JH News and Guide is holding a catchphrase contest, in which the public can enter their own choice of catchphrase to replace the old, careworn, clichéd, inaccurate, but it-still-aint-broke-’cause-it-never-made-sense-in-the-first-place catchphrase, “Last of the Old West.”

The contest ends at 5 p.m. on Wednesday. I would provide a link to the contest, but searching for the keyword “catchphrase” on the News and Guide website results in nada. As in nothing.

According to the Daily NaG, categories for the catchphrase contest include “most sincere, funniest, and most chamber-like.” Chamber-like? I take that to mean, most likely to be shouted out by a cheerleader.

Confused, I sought more guidelines in the Daily. JH Chamber executive director Tim O’Donoghue said (if I’m reading correctly) that “We don’t know how to draw the line” between the old west and the new west. “How do we empower both to continue? That’s the billion-dollar question.”

Billion dollars . . . billion dollars . . . oh, right, the Art Hazen real estate scoreboard! True inspiration.

So, for lack of alternatives, I thought I would provide The Snaz as a forum for people who wanted to toss around a few ideas. According to O’Donoghue, the catchphrase should “clearly articulate your message and identity.” Okay, then, here are a few of my own suggestions:

Jackson Hole: Enjoy the view. You can’t afford it.

Jackson Hole: As seen in the most recent issue of Outside Magazine.

Jackson Hole: Displacing wildlife, one moose at a time.

Jackson Hole: Home to the Wilson Mom, highest member of the human food chain.

Jackson Hole: Harrison Ford doesn’t live here anymore.

Jackson Hole: Come on in! There’s plenty of space for your jet in the national park and no state income tax.

Jackson Hole: Impeach Cheney first.

Jackson Hole: Remember winter?

All other suggestions welcome!